Privacy Policy

Pool of Life Tours is committed to protecting your privacy and handling your personal information in a clear, lawful and secure way. This policy explains what information we collect, how we use it, and your rights under UK GDPR.

1. Who We Are

Pool of Life Tours is a Liverpool‑based tour company offering guided experiences across the city and its Beatles heritage. If you have any questions about this policy or how your data is handled, you can contact us at info@pooloflifetours.com.

2. Information We Collect

We collect the information you choose to share with us when you make an enquiry or booking. This may include:

• your name

• email address, phone number or WhatsApp contact

• booking details (date, time, group size, tour type)

• accessibility or special requirements

• any other information you provide in your message or form submission

We also collect basic technical information automatically when you visit our website (such as browser type and pages viewed). This is standard and helps us improve the site.

3. How We Use Your Information

We use your information to:

• respond to enquiries

• confirm and manage bookings

• communicate updates or changes

• deliver your tour safely and professionally

• maintain internal records and accounts

• improve our services and website

We do not use your information for marketing unless you explicitly ask to join a mailing list.

4. Legal Basis for Processing

Under UK GDPR, we process your information using the following lawful bases:

• Contract: to manage your enquiry or booking

• Legitimate interest: to run and improve our services

• Consent: if you choose to join any mailing list or opt‑in to updates

5. Sharing Your Information

We do not sell or share your personal information with third parties. We may share information only if required by law or to protect the rights and safety of our business or clients.

6. How We Store Your Information

Your information is stored securely and only accessed by authorised members of our team. We take reasonable steps to protect your data from loss, misuse or unauthorised access.

7. How Long We Keep Your Information

We keep booking‑related information only for as long as necessary for administration, accounting and legal purposes. You can ask us to delete your information at any time.

8. Your Rights Under UK GDPR

You have the right to:

• access the information we hold about you

• request corrections

• request deletion

• withdraw consent (where applicable)

• object to certain types of processing

• lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise any of these rights, contact us at info@pooloflifetours.com

9. Cookies and Website Tracking

Our website may use basic cookies or analytics tools to help us understand how visitors use the site. You can control or disable cookies through your browser settings.

10. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website.

How do bookings work? Once you get in touch with your preferred date, time, group size and tour type, we’ll confirm availability and send you the booking details. Some tours may require a deposit to secure your place, and the remaining balance is usually paid on the day.

We understand that plans can chagne, so we’ll try and be as flexible as possible where we can.

A deposit is required to secure your booking. The balance is due on the day of the tour.

Cancellation refunds:

• 21+ days before the tour: Full refund of deposit.

• 11–20 days before the tour: 10% cancellation fee (deducted from the deposit).

• 3–10 days before the tour: 25% cancellation fee (deducted from the deposit).

• 1–2 days before the tour: 50% cancellation fee (deducted from the deposit).

• Day of the tour: 85% cancellation fee. (If the deposit does not cover this amount, the remaining balance will be charged.)

• If the guide arrives at the pickup point: Full charge applies (100%).

Pool of Life Tours is committed to making our tours and our website accessible to as many people as possible. We aim to provide clear information, flexible options and a welcoming experience for all visitors.

If you have accessibility needs, mobility considerations, sensory requirements or anything else you would like us to take into account, please let us know when you get in touch. We can adjust routes, pacing and transport where possible, and we will always do our best to support you.

Our website is designed to be usable with screen readers and modern browsers. If you experience any difficulty accessing information on our site or need content in an alternative format, please contact us and we will assist you.

We are continually working to improve accessibility across our tours and digital platforms. Your feedback is always welcome via our Contact Us form or email info@pooloflifetours.com.

Our tours take place in public spaces and may involve walking between locations. While we plan routes carefully, participants are responsible for their own safety during the tour. Please wear suitable footwear and appropriate clothing for all weather, be aware of uneven pavements, changing weather conditions and busy city streets.

If you have any medical conditions, mobility needs or accessibility requirements, please let us know before your tour so we can plan accordingly.

Food tours may include tastings that contain allergens. Please inform us of any dietary requirements in advance so we can make suitable arrangements.

Alcohol is served on some tours. Guests must be over 18 and may be asked to show ID. We encourage responsible drinking throughout the experience.

By joining a tour, guests agree to follow the guidance of their tour guide and to act safely and respectfully in all locations visited.

Contact us for more information or by emailing info@pooloflifetours.com.